Tanner didn't like this video. Find out why.
I haven't yet given a bad score to a music video here on TRT. That is all about to change. The video for this song isn't only disappointing, it underwhelms the song tremendously. I really like Rude as a single, and is a song that will definitely get stuck in your head. But goodness, this is the three foot putt of music videos.
The video opens as our lead singer and main lady friend are just chillin' in his room. I'm not a musician, but why is he playing electric on his bed on a lazy day? Come on production, give that man an acoustic guitar.
Then our two betrothed stars are joined by three other guys who just showed up? They're obviously our accompanying band members, but I enjoy that they didn't even get a proper introduction. The "oh hey, we're here too" that the non-lead band members are all too familiar with is yet again at play. One saving grace of this video is that car. I could totally believe that Shaggy would drive that.
Next, we are hit with something never before seen in a music video. A band. In a garage. How freaking original. The lead then impersonates some sort of wacky waving inflatable arm flailing tube man, and they drop our damsel off at a house that tells us immediately that her family is loaded. I also don't understand the random instagram-y filtered and rounded square shots scattered throughout the video. You're video, commit to 16:9 or don't, quit trying to be cute for the kids, but only every now and then. Then our tension sprouts from the obviously rapscallion lead singer to the dad from every eighties movie ever. He's loaded, and he won't put up with her daughter dating this lowlife. Come on dad, change your ways. It's 1997 already!
In the most literal translation of song to video that I've seen in a long time, the dad obviously denies our protagonist from wedding his daughter. The right move, seeing as how awfully he dances. Someone on set should tell him to stop.
Normally I would move on to the next scene, but I've practically surmised the entire video. Again, they show how this girl is totally rich and doesn't care about the man her dad wants her to hook up with, in another eighties way. Seriously, I'm starting to think John Hughes directed this thing.
Jumping ahead to something new, he wore a beanie to a wedding. His wedding. This is very possibly the biggest drop I've experienced from liking the song to despising the video. That was the least creative thing they could have done with such a beachy, fun song. I'm disappointed in you, person who did this. Shame on you. I'm giving this video a 4.0. It's no fun.
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